Keep Calm and Carry On.  It’s on everything–posters, mousepads, coffee mugs, sorority mixer shirts, campaign posters, Target ads.  The original poster was British war propaganda:

Once this meme took off, we saw it reversed:

Merged with other memes:

Turned into bad puns:

And used to make fun of the Cubs:

The Star Wars geeks got hold of it:

And the “Big Bang” theorists:

And the people who hate Christmas trees?:

Okaaaaaaay.

Until we all agreed that it was kind of DONE: (dead horse)

Have you ever heard the story behind the original poster?  We associate it now with Britain in WWII, standing against the Nazi onlslaught–but this poster was never circulated to the people of England.  It was a secret weapon, only to be deployed in the event of utmost distress.  Watch this video to learn the true story behind the lost poster and  the couple who rescued it from the forgetfulness of time.

Keep Calm and Carry On from Studiocanoe on Vimeo.